Privacy Policy

Privacy Policy – Puredecoruk

At Puredecoruk, we are committed to protecting your personal information when you visit or make purchases on Puredecoruk.com. This Privacy Policy explains how we collect, use, share, and safeguard personal data in accordance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and applicable laws in the United Kingdom.

1. Information We Collect

We collect two main types of information:

Device Data
Automatically collected when you visit our site, including:

  • Device information: IP address, browser type, time zone.

  • Interaction data: pages or products viewed, search terms that led to the site.

Technologies Used

  • Cookies: files designed to improve your experience; you can disable them via your browser (see www.allaboutcookies.org).

  • Log files: record certain activities such as IP address, browser, referring and exit pages.

  • Web beacons/pixels: allow analysis of site navigation.

Order Data
Collected when making a purchase, including:

  • Name and surname, billing address, shipping address.

  • Contact information: email address, phone number.

  • Payment information: credit card or other payment method data (securely encrypted).

2. Use of Personal Data

We use personal data for:

Order Processing

  • Process payments, arrange delivery, send invoices and confirmations.

  • Contact you regarding order tracking and customer service.

Website Improvement

  • Analyze site usage to enhance user experience (interface optimization, product recommendations).

Fraud Prevention

  • Review suspicious orders (e.g., verification via IP address).

Marketing and Advertising

  • Send information or promotions only if you have consented.

  • Personalize ads according to your interests.

3. Sharing Personal Data

We share personal data only when necessary and transparently:

Service Partners

  • Shopify: e-commerce platform.

  • Google Analytics: user behavior analysis.

  • Delivery partners in the United Kingdom and EU: sharing limited to necessary delivery information (name, address, phone).

  • Payment gateways: PayPal, Stripe (only data necessary for payment processing).

Legal Compliance

  • Data may be shared when required by competent UK or European authorities, or to protect the legitimate rights of Puredecoruk.

You can opt out of using your data for advertising purposes by contacting us at:
📧 support@puredecoruk.com

4. Personalized Advertising

You can opt out of personalized advertising by:

  • Disabling cookies in your browser.

  • Unsubscribing from marketing emails via the “Unsubscribe” link.

  • Contacting us at support@puredecoruk.com.

Opt-out Tools:

  • Google Ads Settings

  • Facebook Ads Settings

  • Digital Advertising Alliance: optout.aboutads.info

5. Your Rights (GDPR)

Under GDPR, you have the following rights:

  • Right to access your personal data.

  • Right to correct inaccurate data.

  • Right to erasure (“right to be forgotten”), subject to legal obligations.

  • Right to object to data processing for advertising purposes.

  • Right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

📧 Contact: support@puredecoruk.com
⏱ Response time: 24 business hours
⏳ Request processing: up to 7 business days

6. Data Retention and Security

Retention Periods

  • Order data: retained up to 7 years in accordance with UK accounting and tax obligations.

  • Device-related data: retained up to 12 months.

Security

  • Use of SSL certificates (HTTPS) to encrypt transmissions.

  • Payment data is processed via secure platforms and is not stored on our systems.

  • Technical and organizational measures (encryption, firewalls) are implemented to prevent unauthorized access.

7. Do Not Track

Currently, our site does not support “Do Not Track” signals. However, you can disable cookies or contact us to refuse the collection of device-related data.

8. Policy Updates

We may update this Privacy Policy to reflect changes in our activities, technology, or legal requirements in the United Kingdom and the European Union.